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Big Bang seizes Avery opportunity
Canadian mobile content outfit Big Bang Productions, a subsidiary of The Nightingale Company, is touting a wireless distribution deal recently tied up for its Avery Ant property, a sardonic toon short in which a very angry insect go off on comedic tirades.
The Avery Ant 'one minute rants' are one of Big Bang’s most popular mobile content downloads. The Toronto firm, which has previously signed deals with Sprint US, Cingular and other mobile carriers worldwide, is now gearing up to launch on Canadian mobile services through Rogers and Telus, beginning January 6.
To coincide with its Canadian debut for Avery Ant, Big Bang is rolling out Avery Ant’s campaign to become prime minister of Canada – a promotional stunt playing on the country’s current federal election race.
The Ant’s last campaign, when he made a bid to be elected pope, landed him in the United States Library of Congress as part of the historic collection of internet materials related to the death of Pope John Paul II and the election of his replacement.
Other Big Bang properties included in the Canadian wireless launch are Sex Tips with Josey Vogels, featuring the syndicated sex columnist, TV personality, author and radio host; and Campus Cram with Paul Telner of US campus network Zilo’s Ali G-esque top-rated show. Big Bang has also sold Parkour, clips of the extreme sport based on the French art of using one’s body to fluidly propel oneself over all manner of obstacles.
In all, Big Bang’s mobile catalogue features more than 2,000 video clips and more than 3,000 ringtones. Other content includes Sofia’s Diary, a premium interactive programme aimed at the teen market, extreme sports such as BMX and skateboarding, and Divine Digital from Rabbi Tzvi Freeman.
Big Bang is also shopping its animated ringtones, having recently entered into an alliance with its sister company NightingaleMobile, one of the world's largest producers of original realtone ringtones.
Jenn Kuzmyk
6 Jan 2006
© C21 Media 2006
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